Leicester Merch Aid was set up by Cool As Leicester in a bid to raise funds for local independent businesses during Covid-19. 

Cool As Leicester set about pairing up independent businesses with local designers in order to create a range of special edition t-shirts (or other merchandise items). Through the platform businesses can have their own branded merch items for sale and know that profits will be paid directly back to them, with no hassle of stock handling, production or shipping.

For every t-shirt that is sold you'll be supporting a local independent business. Profits go straight back to the business in question (with a small % for the talented designers too), so through purchasing an item you can rest assured that your money will go towards helping them bounce back after the pandemic, as well as supporting Leicester's creative talent pool. 

It was important to Cool As Leicester to keep all aspects of the project within Leicestershire, and this has been achieved through partnering with Penny Crayon Custom Clothing, based in Loughborough, for all printing and handling. 

Alongside the independent merch is a small range of Cool As Leicester branded items. Cool As Leicester is Leicestershire's largest online magazine and through purchasing any of these items you're helping us to continue being able to support independent business and big up everything great about Leicestershire. 

Thanks for visiting!